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# How We Discover New Music Varies Wildly By Genre
- URL: https://www.hypebot.com/how-we-discover-new-music-varies-wildly-by-genre/
- Published: 2020-10-01T15:55:00.000Z
- Updated: 2020-10-03T12:13:16.000Z
- Description: Where the average consumer discovers music varies by genre, and for all their reach Spotify, Apple Music and Amazon Music are barely factors. Overall, the top spot goes to YouTube. Continue reading [https://www.hypebot.com/hypebot/2020/10/how-we-discover-new-music-varies-wildly-by-genre.html]
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Business, #wp, #wp-post, #Import 2026-01-21 09:51

Where the average consumer discovers music varies by genre, and for all their reach Spotify, Apple Music and Amazon Music are barely factors.

Overall, the top spot goes to YouTube with old school channels like friends and the radio holding down the number two and three slots.

![Hypebot-website-logo-graphic-showcasing-music-industry-news-and-trends-at-hypebot.jpg.](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-hypebot-com/wp-content/uploads/2020/10/edison-music-discovery.png)

Edison and Triton are giving away the report free: **[HERE](http://www.edisonresearch.com/wp-content/uploads/2020/09/EDISON-RESEARCH-Radio-P1-Profile-Report%5FFOR-RELEASE-AFTER-2PM-9-24-20.pptx?ref=hypebot.com)**

From the Infinite Dial via [RAIN](https://rainnews.com/how-radio-listeners-map-to-digital-audio-alternatives-new-from-edison-research/?ref=hypebot.com)