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# How To Start A Label On A Shoestring And Sell Millions?  Just Ask Victory’s Tony Brummel.
- URL: https://www.hypebot.com/how_to_start_a_/
- Published: 2005-12-06T10:32:19.000Z
- Updated: 2005-12-06T10:32:19.000Z
- Description: How do you start and run a record label on a relative shoestring that nurtures several acts that easily sell 500,000 copies each without much radio play, MTV, or expensive. Continue reading [https://www.hypebot.com/hypebot/2005/12/how_to_start_a_.html]
- Author: Bruce Houghton
- Tags: Indie Music, #wp, #wp-post, #Import 2026-01-21 11:10

How do you start and run a record label on a relative shoestring that nurtures several acts that easily sell 500,000 copies each without much radio play, MTV, or expensive marketing plans? You can bet that a bunch of label honchos would like to know the answer to that one.

[![Victoryrecords_2](https://hypebot.typepad.com/hypebot/images/victoryrecords_2.gif "Victoryrecords_2")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/victoryrecords%5F2.gif&ref=hypebot.com)

To get the answer all they have to do is ask Victory Records head Tony Brummel; and believe us he’ll tell ya:

> **"We’re in the Victory Industry. Fuck the record industry."**   
>  
> ***"All of my employees are fanatics. My bands are fanatics. I’m the leader of a cult…"***

Read the entire amusing and enlightening Onion AV Club Interview [here](http://www.victoryrecords.com/Press/theOnion%5Finterview.pdf?ref=hypebot.com).