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# HP Bets Dr. Dre Can Create Laptop Envy
- URL: https://www.hypebot.com/hp-bets-dr-dre-can-create-laptop-envy/
- Published: 2010-07-23T07:37:50.000Z
- Updated: 2010-07-23T07:37:50.000Z
- Description: Apple is is anchored by its hipness, but most other computer manufacturers compete on features and price alone. HP is trying to change that via a partnership with Dr. Dre.. Continue reading [https://www.hypebot.com/hypebot/2010/07/hp-bets-dr-dre-can-create-laptop-envy.html]
- Author: Bruce Houghton
- Tags: YouTube & Video, #wp, #wp-post, #Import 2026-01-21 10:59

Apple is is anchored by its hipness, but most other computer manufacturers compete on features and price alone. **HP** is trying to change that via a partnership with **Dr. Dre**. The hip hop star has created a software called **Beats By Dre** that purports to replicate full audio richness on the computer. (Don't most people care more about what it sounds like on their iPod?) To house Beats, HP has created a laptop and netbook line dubbed **Envy** and kicked off the ad campaign with **"Under Pressure**", a Dr. Dre collaboration with **Jay-Z**, as the soundtrack.