> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Hypebot Presents The Upward Spiral Podcast: Episode 5 [LISTEN]
- URL: https://www.hypebot.com/hypebot-presents-the-upward-spiral-podcast-episode-5-listen/
- Published: 2012-07-18T11:26:00.000Z
- Updated: 2012-07-18T11:26:00.000Z
- Description: Hypebot presents the fifth episode of The Upward Spiral Podcast, an ongoing discussion of the new music industry featuring Kyle Bylin of Live Nation Labs (and former Hypebot Editor), music industry consultant Jason Spitz (Former Director of. Continue reading [https://www.hypebot.com/hypebot/2012/07/
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Podcasts, Streaming, #wp, #wp-post, #Import 2026-01-21 10:49

[![6a00d83451b36c69e20177430867a4970d-800wi](http://hypebot.typepad.com/.a/6a00d83451b36c69e201676894efc0970b-150wi "6a00d83451b36c69e20177430867a4970d-800wi")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201676894efc0970b-popup?ref=hypebot.com)

Hypebot presents the fifth episode of **The Upward Spiral Podcast**, an ongoing discussion of the new music industry featuring [Kyle Bylin](https://twitter.com/?ref=hypebot.com#!/kbylin) of [Live Nation Labs](http://www.livenationlabs.com/?ref=hypebot.com) (and former Hypebot Editor), music industry consultant [Jason Spitz](https://twitter.com/?ref=hypebot.com#!/jasonspitz) (Former Director of Marketing at [Topspin](http://www.topspinmedia.com/?ref=hypebot.com)), and Hypebot's [Hisham Dahud](http://twitter.com/hishamdahud?ref=hypebot.com) (also of [Fame House](http://famehouse.net/?ref=hypebot.com)). They launched the podcast as a platform for conversations about the issues that face artists and music professionals.

  
In this episode, Jason and Kyle are joined by [Katonah Coster](https://twitter.com/katonahdc?ref=hypebot.com) from the digital marketing company [Fame House](http://famehouse.net/?ref=hypebot.com), stepping in for Hisham while he attends [The Agenda Show](https://www.hypebot.com/the-agenda-show-continues-today-in-nyc-a-preview-into-streetwear-culture/) in New York City.

This week marks the one-year anniversary of Spotify's arrival in the United States, and Jason leads a discussion about how Spotify has changed listening habits for music consumers and the marketing strategies for musicians. Kyle then floats the idea of "present-shock" and asks whether the industry's perspective has shifted from "What next?" to "What now?"

All this plus news on Nimbit, LiveNation Labs, and Def Leppard. Stick around til the very end for some Chumbawumba!

**Listen to Episode 5:**

**Glossary of items mentioned in this episode:**

- [Nimbit Acquired by Presonus](https://www.hypebot.com/nimbit-sold-to-presonus-exclusive/)
- [Live Nation Labs Acquires Rexly](https://www.hypebot.com/live-nation-labs-aquires-rexly-opens-san-francisco-office/)
- [Def Leppard Re-records Their Hits](https://www.hypebot.com/def-leppard-forgeries-covers/)
- [Spotify](http://www.spotify.com/?ref=hypebot.com)
- [Douglas Rushkoff ](http://www.rushkoff.com/?ref=hypebot.com)(Present Shock)
- [Fresh And Easy](http://freshandeasy.com/?ref=hypebot.com) (Alpine Trail Mix)
- [Roku ](http://www.roku.com/?ref=hypebot.com)(streaming media box)
- [Alton Brown's](http://www.twitter.com/altonbrown?ref=hypebot.com) (Twitter feed)

Feedback? Comments? Ideas for discussion topics? Email [upwardspiralpodcast@gmail.com](mailto:upwardspiralpodcast@gmail.com), or Tweet to [@UpwardSpiralPod](https://twitter.com/?ref=hypebot.com#!/upwardspiralpod) on Twitter.

**[Subscribe to The Upward Spiral on iTunes:](http://itunes.apple.com/us/podcast/the-upward-spiral/id531534597?ref=hypebot.com)**

  
[![Subscribe in itunes](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017615a80c03970c-150wi "Subscribe in itunes")](http://itunes.apple.com/us/podcast/the-upward-spiral/id531534597?ref=hypebot.com)

[Follow @upwardspiralpod](https://twitter.com/upwardspiralpod?ref=hypebot.com)