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# Hypebot Revisited: Infiltrating Columbia Records Site With An Anti-Label Ad
- URL: https://www.hypebot.com/hypebot-revisted-infiltrating-columbia-records-site-with-an-antilabel-ad/
- Published: 2009-08-26T01:58:00.000Z
- Updated: 2009-08-26T01:58:00.000Z
- Description: What a difference a year makes. It seemed appropriate that today's installment revisiting some of our favorite posts during this blog's 5th Anniversary would be last summer's post "Hypebot Infiltrates. Continue reading [https://www.hypebot.com/hypebot/2009/08/hypebot-revisted-infiltrating-columbia-r
- Author: Bruce Houghton
- Tags: Major Labels, music, #wp, #wp-post, #Import 2026-01-21 11:03

*What a difference a year makes. It seemed appropriate that today's installment revisiting some of our favorite posts during this blog's 5th Anniversary would be last summer's post "*[Hypebot Infiltrates Columbia Records Site With Anti-Label Ad](https://www.hypebot.com/hypebot-infiltr/)"*. After all, only yesterday, it was [announced](https://www.hypebot.com/sony-musics-web-efforts-bear-fruit/) that the revamped Columbia site had vaulted into the ranks of the [top 10 music sites](https://www.hypebot.com/sony-musics-web-efforts-bear-fruit/) globally* *as part of the Sony family of sites.* 

From July 2008

There are [many reasons](https://www.hypebot.com/google-adsense/) why corporate and artist sites should not carry advertising. But the most obvious one is that outside ads change the conversation. In one of the few places that a marketer can completely control their message; they're sharing the stage with outsiders who have a different agenda. 

To prove the point, I placed this ad via Google AdWords in rotation yesterday on the front page of the main Columbia Records web site [columbiarecords.com](http://columbiarecords.com/?ref=hypebot.com):

>> **[Major Labels Are Obsolete](http://hypebot.com/?ref=hypebot.com)** 
>>  
>> R.I.P. or learn and thrive.  
>>  
>> Music. Tech. The New Music Business  
>>  
>> [Hypebot.com](http://hypebot.com/?ref=hypebot.com) 

As of this morning for a mere $3.37 in click thru fees, 6417 people visiting Columbia Records flagship site were delivered the message that this company is obsolete. Could that have been worth the share of $3.37 that parent Sony BMG will receive? 

- **Read a Day #3 update [here](https://www.hypebot.com/columbia-reco-1/).**
- **[Sony BMG Insider Responds](https://www.hypebot.com/columbia-inside/)**
- **View a snapshot of my Google Adsense account page after the jump**

**CLICK ON IMAGE TO ENLARGE** 

**[![Fireshot_pro_capture_17_google_adwo](https://spcdn.shortpixel.ai/spio/ret_img,q_cdnize/www.hypebot.com/hypebot/images/2008/07/29/fireshot_pro_capture_17_google_adwo.png "Fireshot_pro_capture_17_google_adwo")](https://www.hypebot.com/.shared/image.html?/photos/uncategorized/2008/07/29/fireshot%5Fpro%5Fcapture%5F17%5Fgoogle%5Fadwo.png)**

**Read a Day #3 update [here](https://www.hypebot.com/columbia-reco-1/).**