Electronic Press Kits Get Soul
We’re a huge fan of bands producing and using EPK’s (Electronic Press Kits) as promotional tools. Not only do EPK’s save a lot of wasted paper and trees, but they tell an artist’s story much more effectively than a bunch of static pages can.
One of our favorite ways to produce and receive EPK’s is via Sonicbids which for $50 a year allows artists to easily produce a nice emailable piece with links back to a server holding music samples, etc.
But increasingly bands and labels are producing even fancier presentations that use power-point style slide shows and even mini-movies to introduce a new artist. One indy label EPK that particularly caught our eye was by our friends L.A. based new school funksters THE SOUL OF JOHN BLACK.
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