The New Gatekeepers Part 1: Online Retailer InSound.com
One of the unanswered questions of music on the net is
“when people can listen to a zillion online radio stations and get instant access to hundreds of thousands of tracks, how in heck do they decide what is worth listening to; much less what is worth buying?”
The answer is probably gatekeepers. People whose ears you trust. I (and at least a few thousand others already think of Bill at online station Radio Paradise as one of our gatekeepers. Insound.com has becoming a gatekeeper for more than 250,000 musicheads. And unlike many other burgeoning gatekeepers, Insound.com is (as a seller of music) uniquely positioned to make money at it.
The potential conflict between the promoting quality vs. selling quantity is a minefield, but check out these early numbers: Because Insound.com competes by selling hard to find and deep catalogue rather than competing on price; check out these numbers:
– Amazon’s gross profit margin on music – 10%
– Insound.com’s gross profit margin on music – 30%
– Sales from titles no found on Amazon – 80%
Who are your trusted Gatekeepers? Email us.