Motown Tries Mobile Promo
Motown Records has tapped wireless community www.accessmob.com to promote four of their newest CD releases. In this campaign, consumers answer trivia questions using their mobile phones for the chance to win free music. Designed as an Urban Soul care package, this gift pack includes CDs from BadBoy Records, and new Motown artists like Donnie, Girl5 and R&B sensation, Latif.
As part of the campaign consumers enter their information on the website and can choose to receive trivia contests on their cell phone. Twice a week multiple choice questions are sent out, responses tallied up and the chosen winners receive their musical bundle through the mail. Motown’s mobile campaign started on August 30th and will continue until the 1,000 CD sets are completely given out.