Music Marketing

Smart Old School Promo: Dylan & Willie Nelson Tour Minor League Ball Parks

Here is some smart old school tour packaging that is generating a lot of buzz for two classic artists as reported by LiveDaily.com: “Music legends Bob Dylan and Willie Nelson are set to team this summer for The Bob Dylan Show, a 22-date tour that will visit 22 Minor League baseball stadiums.

The outing opens on Aug. 6 in Cooperstown, NY – home of the National Baseball Hall of Fame and Museum–and runs for nearly a month. Tickets for the first 13 shows are set to hit the market on Saturday (6/26), and tickets for the remaining shows will go on sale on July 10, according to a Columbia Records press release.

“Having produced several of Bob Dylan’s concerts in these types of venues over the years, we found that the special atmosphere of a minor league ballpark adds a unique element to his already great shows,” said Jerry Mickelson of Jam Productions, the promotion company that assembled the outing. “A complete tour of these ballparks will have fans, young and old, experiencing a great evening of music.”

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