Major Labels

U2 Plays Free Unannouced Shows In NYC

U2_3Ever the smart marketers, U2 promoted their new CD release on the streets of NYC yesterday according to The Hollywood Reporter. "Irish rock star Bono brought traffic to a standstill at the heart of New York on Monday, blasting out songs from U2’s latest album as the band cruised down Broadway on a flatbed truck. Office workers on their lunch-breaks whipped out their camera phones to catch the surprise appearance by the band whose album "How to Dismantle an Atomic Bomb" is released in Britain on Monday and in the United States on Tuesday. "I can’t believe it. I have to call my mom right now," said one tourist in a crowd of hundreds as Bono sang Christmas favorite "Santa Claus Is Coming to Town" in Times Square."

The stunt was filmed for a video of the single "All Because of You" and the band made another free 45 minute concert appearance near the Brooklyn Bridge later in the day. 

Share on: