Apps, Mobile & SMS

Infinity Radio Embraces Content Rich Mobile Phone Broadcasts

From Digital Music News: "Terrestrial radio continues to eye mobile opportunities,and  with Infinity Broadcasting the latest to announce an initiative. The conglomerate stepped up discussions on its "Visual Radio" offering, following news that rival radio giant Clear Channel is also moving into the mobile space. Infinity pointed to information-rich, mobile-based radio broadcasts, with consumers viewing text data like song titles and artist names alongside streams."

"Visual Radio will update current one-way broadcasts, with HP helping to power a backend that encourages user interactivity. Purchasing opportunities will involve concert tickets, ringtones and mobile music downloads, with radio station promotions also likely to receive big tie-ins. Discussions with carriers are ongoing, though deals are yet to be finalized. Nokia is expected to rollout compliant devices by mid-2006, a target date for the service launch. Infinity, a division of Viacom, currently controls a network of over 180 radio stations."

Share on: