NPR To Broadcast Mutliple HD Radio Side-Channels

RBR.com reports on some smart moves that National Public Radio is making to extend their reach and keep broadcast radio relevant in an increasingly competitive marketplace.  The plan also createw more channels for the exposure of new music.

"This summer, NPR will begin offering five programmed music formats to HD Radio multicasting stations: classical, jazz, electronica, triple-A and folk."

"Other program offerings NPR is developing for stations with new channels include a news and information service and formats that would serve culturally diverse audiences…"

"24 NPR member stations will begin multicasting in 2005."