Consumer research firm BIGresearch studied Internet radio listeners and satellite radio subscribers, and found both groups to be significantly more affluent, more active, and more likely to make big-ticket purchases than average Americans.
According to the study, the online radio audience is almost three-quarters 18-44, almost 60% male, and has an average household income over $54k. And while the satellite radio audience is small, listeners have an even higher average household income (over $77k).
