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FAST FACT: Net & Satelitte Listeners More Affluent & Active

Consumer research firm BIGresearch studied Internet radio listeners and satellite radio subscribers, and found both groups to be significantly more affluent, more active, and more likely to make big-ticket purchases than average Americans.

According to the study, the online radio audience is almost three-quarters 18-44, almost 60% male, and has an average household income over $54k. And while the satellite radio audience is small, listeners have an even higher average household income (over $77k).

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