Broadcast & Satellite

Radio Station Website Visitors Prefer Streaming & Podcasting

Radio_10According to Digital Music News, "Terrestrial radio listeners are doing more than just passively tuning in these days. According to a recent survey published by online media consultancy MediaBase, more listeners are actively streaming and podcasting station content. While station websites usually offer a wide range of local information, contests, and other content like polls, MediaBase reports that over half of visitors are interested in streaming terrestrial broadcasts online. And another 11 percent access podcasts of station content, part of a growing trend. Sports and news talk radio draw the biggest podcasting crowds…"

Share on: