How To Start A Label On A Shoestring And Sell Millions? Just Ask Victory’s Tony Brummel.
How do you start and run a record label on a relative shoestring that nurtures several acts that easily sell 500,000 copies each without much radio play, MTV, or expensive marketing plans? You can bet that a bunch of label honchos would like to know the answer to that one.
"We’re in the Victory Industry. Fuck the record industry."
"All of my employees are fanatics. My bands are fanatics. I’m the leader of a cult…"
Read the entire amusing and enlightening Onion AV Club Interview here.