How To Start A Label On A Shoestring And Sell Millions? Just Ask Victory’s Tony Brummel.

How do you start and run a record label on a relative shoestring that nurtures several acts that easily sell 500,000 copies each without much radio play, MTV, or expensive marketing plans?  You can bet that a bunch of label honchos would like to know the answer to that one.

To get the answer all they have to do is ask Victory Records head Tony Brummel; and believe us he’ll tell ya:

"We’re in the Victory Industry. Fuck the record industry."

"All of my employees are fanatics. My bands are fanatics.  I’m the leader of a cult…"

Read the entire amusing and enlightening Onion AV Club Interview here.