Music Marketing

UK Acts Lead The Way In Net Promo

Interesting article from the UK via Rueters news service on bands breaking via the net:

"…It’s very tempting to say we don’t need the music industry," said "Dobs" Vye of London-based band Public Symphony, which is using its Web site (www.publicsymphony.com) and a ton of goodwill to get off the ground. "But the reality is that in order to really break out, we need the printed press, newspapers, magazines, radio and ultimately TV," he said, adding he had "begged" people to help with an album and "blagged" the making of a video."

"…Domino’s (Records) Bell and Universal’s Wells agree that traditional "A&R"…are spending more time behind computer screens and less time in the smoky pubs and clubs where bands have tended to get noticed." "There will be a mass of bands like the Arctic Monkeys," said Wells. "There will be more acts coming from left field, appearing in the charts without traditional support."

Some cyber groups have so far resisted the temptation to join a record company, even when the offer is there, using a distributor to ship records and maintaining rights to the music…"

Read the full article here.

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