Those Kids In College…

Waner Music tech director Ethan Kaplan recently lectured at USCB and as chronicled in his blog BlackRimGlasses during some "show of hands" surverys found that:

  • About 1/3 had a MySpace profile.
  • Roughly 90% had FaceBook profiles.
  • Five people, all guys had heard of digg
  • No one had heard of BoingBoing, Delcious, memorandum or NewsVine.
  • About 15 had the Arctic Monkeys CD. None had paid for it.
  • Only a few had actually bought music in the last month
  • About 20 had heard about the Sony DRM scandal
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