Marketing At SXSW
Warner Music Group To Buy Rykodisc

Those Kids In College...

Waner Music tech director Ethan Kaplan recently lectured at USCB and as chronicled in his blog BlackRimGlasses during some "show of hands" surverys found that:

  • About 1/3 had a MySpace profile.
  • Roughly 90% had FaceBook profiles.
  • Five people, all guys had heard of digg
  • No one had heard of BoingBoing, Delcious, memorandum or NewsVine.
  • About 15 had the Arctic Monkeys CD. None had paid for it.
  • Only a few had actually bought music in the last month
  • About 20 had heard about the Sony DRM scandal