Analysts Predict Surge In OTA Downloads & $2 As Sustainable Price
Analysts at IDC are predicting that over the air (aka cell and wi-fi) downloads will surpass traditional downloads by 2010. Their survey shows the OTA market reaching $1 billion dollars and 50 
million users just 4 years from now.
"OTA mobile music storefronts are emerging as one of the most important new channels for fans to discover, purchase, and enjoy full-track music and related content. Key drivers for future growth include music-enabled handset penetration, deployment of broadband wireless networks, increased marketing efforts, bundling and cross-promotion of various music-related services, and driving flat-rate pricing schemes. IDC expects that OTA tracks at about $2.00 each will emerge as a sustainable price point as long as mobile storefronts are well-designed and offer a wide selection of music, and the music listening experience on the device is comparable to MP3 players," says Lewis Ward, research manager, Wireless and Mobile Communications: Entertainment at IDC.
Source: IDC
$2.00 each? This must be a typo.
I think you meant 20¢ each.
Right?
Gotta be a typo.
Sadly $2 is no typo…and it’s not that I think they analysts are right.
$2010? lol. Do they actually get paid doing that?
I predict flying car by 2020 and eternal peace by 2300!
hey, while we are doing science fiction, I want to play too.
forgot.
$2.00?
I predict it will be FREE. (ie. look at Japan always on wireless. and what floats inside that wireless)
These prediction are made for comapny consumption and has no resemblence to consumer reality.