Geffen Records To Use RSS Feeds To Promote Bands

Geffen Records is using Feedburner RSS (really simple syndication) feeds to empower fans and bloggers to help keep track of news from their favorite bands. 

With RSS Geffen can create custom links that encourage direct participation from fans. Via items in the feed, fans can rate the latest Nelly Furtado album on iTunes or become a MySpace friend of emerging artist Matt White. Geffen’s feeds will include links that go beyond the artist’s content and embrace the communities that have grown in support of the band.

Early action shows promise and we expect that you’ll see more labels and bands adding syndication technology to their sites.