The MySpace Series Part I: The Numbers Don’t Lie
MySpace is the #4 most visited space on the web with more than 30 million daily page views. But MySpace is by far and away the top destination for music promotion according to a new Jupiter Research study far out-pacing Yahoo Music, AOL Music, MTV and others. "Music marketers should leverage community sites, such as MySpace, to recreate the feel of personal recommendations of friends," said David Card of JupiterResearch. The study showed that 48% of music discovery occurs between friends.
Jupiter tracked activity on the Black Eyed Peas at MySpace, Yahoo, AOL and MTV online. A look at the Black Eyed Peas on MySpace today showed 337,455 registered friends, 3.8 million profile views and 4.5 million song plays. The other services generated much less activity. The study also found that 53% surveyed also discover music through video and 87% still sometimes find new music via the radio.
TOMORROW: HOW BANDS USE & ABUSE MYSPACE.
Sources: JupiterResearch, Digital Music News, MySpace, Alexa
The problem with such studies it look to very broad class of music.
for eg. electronica CD sales practically non existence and everybody has moved to digital.
Indie rock is moving fast toward that direction.
hip-hop, classic rock and country are slower.
The closer a music genre to 30years old/younger audiance, the more likely it has moved to all digital.
My guess, the industry will start splitting the study to paint positive pictures. They need that to cover their dwindling sale.
I stumbled across your blog while I was doing some online research. MySpace seems to appeal to younger people more so than some other sites, so the music linke does not particularly surprise me.
Mental Health, National Mental Health Association,National Mental Health Day,Department Of Mental Health,Mental Health Jobs,Mental Health Disorders,Mental Health Act,Canadian Mental Health Association,California Department Of Mental Health,Mental Health Issues,Magellan Mental Health,National Institute For Mental Health,Mental Health Services,Mental Health Counselor,Mental Health Nursing,Mental Health Assessment,Mental Health Facilitics,Value Options Mental Health,Mental Health Center,Los Angeles Country Mental Health,National Center For Mental Health Philipines,
Photographs, Aerial photographs,use of aerial photography Spencer tunick hotographs, Ipg photographs,IPG is the place for youBlack and white photographs, Famous photographs,Google Sonic famous photographs Man ray photographs,Man Ray: Photographs, Paintings Diane arbus photographst, Satellite photographst, Photographs lyrics,Needs of Pictures Lyrics Ghost photographs,ghost. Add to My Yahoo Wedding photographs, wedding and special event photography David hockney photographs , Tornado alley photographs, Selling photographs,Selling Photographs OnlineOld photographs,old photos. on MSN Baby photographs,your baby photographs this way Civil war photographs,Civil War comments Nickelback photographs lyrics, Robert mapplethorpe photographs,