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Hypebot’s New Music Business Briefing For Wednesday Ocotber 18th, 2006

Universal_21Universal Music may have struck a deal with YouTube but is suing other popular video sites. (AP via SJ Mercury News)

– The trial moves forward as a NY judge denies dismal of the Spitzer payola probe against broadcaster Entercom. (Billboard.biz)

– The signs are pointing towards an iPod phone launch in January. (Forbes)

Mtv_27– MTV’s president tells "What Teens Want" conference attendees that advertisers need to engage their audience more. "Crude humor is the norm and sex is no longer shocking,” says MTV’s Christina Norman. The network that popularized shows like “Jackass” is having more success lately with “authentic” programming. (Billboard) Now if only the labels were listening…

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  1. translation of “Crude humor is the norm and sex is no longer shocking,” says MTV’s Christina Norman. The network that popularized shows like “Jackass” is having more success lately with “authentic” programming.
    in other words, we milked cheap thrills and the general decline of western civilation to the point where people are compeltely desensitized to “what should be shocking”. now we might actually have to think and work to make money…. actually be clever or informative.

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