Teens Turning Away From Radio In Droves
It’s no secret that broadcast radio is in big trouble particularly when it comes to attracting younger 
listeners. Teens are listening to 20% less radio than they did a decade ago and it’s getting worse. The reasons:
listeners. Teens are listening to 20% less radio than they did a decade ago and it’s getting worse. The reasons:- Intense competition with the web, video-games and other new media.
- Radio’s unwillingness to target the 12-24 year old demo.
Source: The New York Times
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