Major Labels

Hilburn Interviews Universal’s Iovine

Universal Music head Jimmy Iovine sat down recently with former LA Times music critic Robert Hilburn for an extensive interview. Iovine is portrayed as a frenetic executive who puts music and particularly great songs before the bottom line. Many insiders – even those who respect his ears Universal_6
honed as a hit record producer – would counter that Iovine is only concerned with having big hits and
not career development.

Whatever side you come down on, its clear that Iovine is a successful – if old school – record executive.  Aside from an instructive history lesson the most interesting part of the interview comes near the end:

"…the
structure of the record business doesn’t work…If we don’t fix this…They’ll Cd_many_8
remember us as the generation that
watched the music business die…"

"Until now, the record industry has thought primarily in terms of
defense"…finding ways to combat what he brands as the "stealing" of music
through file sharing, piracy and other means. "We have to get into more
of the revenue stream. The eventual answer may be a flat fee that
enables you to listen to all the music you want. Sites like iTunes need
to become a more fulfilling experience — besides music, they should
allow you to communicate with other fans, buy concert tickets,
T-shirts, maybe even get unreleased recordings by your favorite
artists." (more @ LA Times)

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1 Comment

  1. Jimmy is a phoney. He puts out bad music. You should hear what he and his gang of thugs have planned for the future. In fact, he knows that many of his “new” acts are so bad that he doesnt even let his own children listen to them ie: the super-sexed Pussy Cat Dolls and his over-hyped, hyper violent, crappy rap acts.
    We are approaching a new era where music fans want quality not cheap goods and lame acts. If I had the power,I’d stop his 300 million dollar salary and send both he and his oversized ego packing.
    In short, don’t count on Jimmy Iovine, the demi-god, to come up with anything new and real. He doesn’t do that kind of music.

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