7digital.com Survey Highlights Consumers’ Transition To Digital Media Consumption
A survey conducted by the UK’s 7digital.com finds that almost two thirds of
consumers want a separate mobile and music player contrary to industry
opinion.The survey of 1,489
UK consumers also found that:
- 47% of people have ‘no idea’ when they
last bought a CD single - In comparison, nearly 70% of people make
between 1 and 50 purchases of downloadable music a month, with over half of
respondents making between 1 and 10 purchases per month - Nearly three times as many people
download an album legally rather than using a peer-to-peer
site.
- ad news for converged devices – the
survey found that 63% of respondents like to keep their mobile phone and music
player separate
- Only 12% of respondents use their mobile
phone instead of a separate player.
File-sharing the low
tech way
- Confirming industry fears, almost half
of survey respondents claimed to copy music
However, the most popular method used
was swapping CDs amongst friends (28% of respondents) rather than more high-tech
file-sharing methods- 4% of respondents’ emailed music and
video files to each other, 8% transfer music onto friends’ MP3 players and 8% of
respondents admitted to sharing music but would not disclose how.
Music lovers at risk of
data loss
The survey found that the average value
of a download music collection is almost £400 and growing, based on a collection
size of 500 tracks or 2GBs of data- Despite this high value, nearly half of
people don’t back up their music files (44%), leaving a large proportion of the
music buying public vulnerable to data loss or theft.