Uncategorized

7digital.com Survey Highlights Consumers’ Transition To Digital Media Consumption

 7digital_logo_4
A survey conducted by the UK’s 7digital.com finds that almost two thirds of
consumers want a separate mobile and music player contrary to industry
opinion.The survey of 1,489
UK consumers also found that:

  • 47% of people have ‘no idea’ when they
    last bought a CD single
  • Cds_color_22
    Over half have not bought a CD single in
    the last 4 months 
  • In comparison, nearly 70% of people make
    between 1 and 50 purchases of downloadable music a month, with over half of
    respondents making between 1 and 10 purchases per month
  • Nearly three times as many people
    download an album legally rather than using a peer-to-peer
    site.

Divergence, not
convergence
Fusic_9

  • ad news for converged devices – the
    survey found that 63% of respondents like to keep their mobile phone and music
    player separate
  • Only 12% of respondents use their mobile
    phone instead of a separate player.

File-sharing the low
tech way

  • Confirming industry fears, almost half
    of survey respondents claimed to copy music
  • Generic_headphone_computer_17
    However, the most popular method used
    was swapping CDs amongst friends (28% of respondents) rather than more high-tech
    file-sharing methods
  • 4% of respondents’ emailed music and
    video files to each other, 8% transfer music onto friends’ MP3 players and 8% of
    respondents admitted to sharing music but would not disclose how.

Music lovers at risk of
data loss

  • Ipod_47
    The survey found that the average value
    of a download music collection is almost £400 and growing, based on a collection
    size of 500 tracks or 2GBs of data
  • Despite this high value, nearly half of
    people don’t back up their music files (44%), leaving a large proportion of the
    music buying public vulnerable to data loss or theft.

Share on: