Forrester Study Rains On iTunes’ Parade
A new Forrester Research study shows that only 3% of online households made an iTunes purchase last year. Buyers spent an average of $35 at iTunes over the past year but half of all transactions were $3 or less.
Forrester speculates that with these smaller sales transaction fees threaten to make iTunes unprofitable.
Since the introduction of the iTunes store, Apple has been steadily selling only 20 tracks for each iPod sold, suggesting according to Forrester, that even at $.99 most consumers aren’t really sold on the value of digital music.