Music 2.0 Marketer Skyline Innovations Launches

Hypebot’s parent company Skyline Music, a national booking agency with an eclectic roster of artists including Roger McGuinn, the subdudes, Solomon Burke, Victor Wooten, George Winston and Hot Buttered Rum, is launching a new marketing division called Skyline Innovations.  Created by Skyline Music President and Hypebot Editor Bruce Houghton and run by new Skyline Innovations Director Erin Smith, the company will serve to create and provide affordable, personalized marketing services to a variety of touring artists, including those not on Skyline Music’s exclusive roster.

"We’ve been preaching the importance of
promotion to artists and managers for years and written about how technology is
changing music marketing on Hypebot ” states
Houghton. “It’s time for us to put these
ideas into action”.      

(press release after the jump)

FOR IMMEDIATE RELEASE 12/05/06  

SKYLINE MUSIC LAUNCHES NEW MARKETING DIVISION

SKYLINE INNOVATIONS 

Portsmouth,
NH — Skyline Music, a national booking agency with an eclectic roster of
artists including Roger McGuinn, the subdudes, Solomon Burke, Victor Wooten, George
Winston and Hot Buttered Rum, has announced the launch of a new marketing
division called Skyline Innovations. Created by Skyline Music President Bruce Houghton and run by Skyline
Innovations Director Erin Smith, the company will serve to create and provide affordable,
personalized marketing services to a variety of touring artists, including
those not on Skyline Music’s exclusive roster. 

“We’ve been preaching the importance of
promotion to artists and managers for years and written about how technology is
changing music marketing on our popular industry blog Hypebot (https://www.hypebot.com),” states
Houghton. “It’s time for us to put these
ideas into action”.

Skyline Innovations will work with
clients in a variety of areas including public relations and tour marketing as
well as the design and creation of physical and digital marketing
materials. A specific digital marketing
division assists artists in their marketing efforts utilizing social networking
sites, ringtones and inventive web sites in order to encourage the growth and
continuity of fan relationships. 

“The old methods don’t work anymore, but
the internet has created a multitude of new opportunities. One of our goals is to choose the avenues
that bring tangible results and to utilize or create the most original yet
practical ways for our clients to market their music,” says Smith. 

Skyline Innovations also offers personalized
ticketing services unique to each artist which builds loyalty and increases web
traffic by enabling fans to obtain priority seating at shows with lower ticket
charges.

Skyline Innovations will provide
reasonably priced yet modern marketing services to artists in a way that
stresses not only convenience, but quality. Each client is unique in all steps of the process beginning with the
development of a plan to the final stages of implementation.  “With the demise of traditional label marketing,
more and more pressure is being put on the artist to communicate directly with
their fans.  But that can be difficult,
expensive and time consuming,” states Smith. “Our goal is to stay affordable and
create effective personalized services that work.”

For more information on Skyline
Innovations or Skyline Music (http://www.skylineonline.com), please contact
Erin Smith at (603) 501-0022 or erin@skylineonline.com. 

# # #