A Look Inside How Musictoday Is Changing The Music Business

I’ve been a huge fan of Musictoday
for years.  Their fan ticketing and merchandise fulfillment services as well as how they mine data are helping hundreds of mostly major label bands to
strengthen their relationship with their fans.  In the coming months, we’ll be
seeing more service providers like Musictoday who empower bands to take control of their own revenue streams as well as understand that the fan is a consumer who deserves to be nurtured.

Now Fast Company Magazine takes an in depth look at Musictoday:

"(Johnny Legend’s)Get Lifted may have sold 3 million copies, but Legend
didn’t own those sales data, so he had no way of contacting those fans.
When people join his new (Musictoday) club, they provide demographic information,
which he hopes to build a business around. "You need to know who those
people are, where they’re from," Legend says. "What if you could find
out what other products they like to buy? You might use that
information to approach other brands–clothing and car companies that
want to cater to the same market."

"Legend pauses, reins in his inner consultant. "But if I don’t make
good music, none of this stuff is going to work. I never forget that." (more)

View a slide show of how Musictoday works here.