Apps, Mobile & SMS

Days Before MacWorld Study Shows Huge Potential For iPod Phone

The rumors are swirling that Apple will or maybe won’t unveil an iPod/phone hybrid at next week’s MacWorld convention.  Whenever the device is unveiled – and it will be soon – the effect on both Apple’s dominance of music downloads and the entire cellular marketplace could be enormous.

A new study shows that:

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"16% of Americans aged 12+ (about 40 million) say that an "iPod" phone
is a "great idea" for them personally based on a description of its
likely features. In comparison, 24% of Americans aged 12+ (or 28% of
cell users) own a Motorola phone and Nokia is used by 17%."

"An iPod phone would have the potential to increase Apple’s customer
footprint substantially. Currently just over 20% of Americans 12+
(about 50 million) own an Apple product – within 18 months of the
introduction of a new iPod phone, Apple’s footprint can increase to
over 30% according to forecasts based on the study." (more)

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2 Comments

  1. I don’t think this surprises anyone. Every PC owner has Apple envy. I don’t even know anyone who owns another MP3 than the iPod. Why would cell phones be any different. Let’s hope that Apple takes there revolutionary interface design skills to practice in this product as well. Nobody argues that the cell phone GUI needs a serious face lift.

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