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Google Partners With Sony BMG and WMG

Google is placing ads alongside videos from Sony BMG Music Entertainment and the Warner Music Group via its AdSense online ad system to a test group of independent web publishers. The video ads are Google_16running in a four-week test now under way alongside branded channels created from label content.

"Over the past few months, we have run tests to figure out how we work with our partners and advertisers to combine high-quality video content with ads and then distribute them (over) the Google AdSense network," Google said in statement. (Reuters)

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