The Artful Re-Branding Of Johnny Cash

Last week we ran a great series by marketer and blogger Michael C. Wagner on Rick Rubin’s artful re-branding of country legend Johnny Cash.  Just in case you missed any of it:
 

• Part 1 – Intro & How The Project Got Started
• Part 2 – Why Producer Rick Rubin Is "A Brand’s Best Friend"
• Part 3 – Wagner shares Johnny Cash With His Teen Son Via A N.I.N. Cover.