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Who Needs A Label? ReverbNation & SNOCAP Enable D.I.Y. Digital Sales Across Viral Platforms

Under a new deal with SnoCap, ReverbNation.com users can now sell downloads through the site’s DistroNow module. Under the arrangement, SNOCAP will handle the transaction with the consumer Reverbnation_logo_2 and the royalty payments to the digital rights holders.

“Our partnership with SNOCAP will allow ReverbNation artists to harness the viral nature of the online music network and present the opportunity for fans to purchase music at the very moment their interest is piqued – when they are on the artist’s profile page or when they receive a ReverbNation TunePak from a friend, “ said Jed Carlson, Chief Marketing Officer of ReverbNation.com. “Combining SNOCAP with our TunePak product means that purchase transactions can travel with the music through emails, IM’s and blogs.”

SNOCAP enables artists to make their music available for sale across the web via aSnocap_6 simple interface which can create digital storefronts on the bands' site, social networking sites or music focused sites like ReverbNation. One-stop registration allows musicians, labels and distributors to clear and manage their licensing rights across multiple retail destinations. Using sophisticated music fingerprinting technology to identify and catalog the music, SNOCAP ensures that the proper rights-holders are paid.

Artists who have profiles on ReverbNation.com just copy and paste their SNOCAP MyStore code into the designated box in the DistroNow module. The complete transaction t will be handled by SNOCAP's  e-commerce engine and rights holders are able to access sales reports.

ReverbNation has also introduced other great D.I.Y. empowering features that I'll be writing about in the coming days.