Major Labels

Yo Yo Ma Scores Digital Record

Yoyoma
Yo-Yo Ma has become the first Sony BMG classical artist to sell more digital copies than CDs in its first week. Released on January 9, the Grammy-winning cellist’s Sony Classical recording "Appassionato" also enjoyed the all-time highest percentage of first week digital sales for a Billboard Top 200 release on parent SONY BMG.  The album peaked at No. 2 on iTunes’ overall album charts and finished the week at #4 with 57.1% of all sales being digital.

Sonybmg_46The strong digital numbers helped propel this recording to the #1 spot on Billboard’s Top Classical chart and #79 on Billboard’s Top 200.  In addition, the CD peaked at the #1 position on Amazon.com’s
classical chart and #15 on the overall album chart during its initial week.

Yo-Yo Ma is further experimenting with digital via a podcast series based around this album and his entire catalog is now available for digital purchase.

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