Broadcast Radio Risking Irrelevance
Media consultant Jerry Del Colliano is calling on broadcast radio to get involved aggressively and creatively in internet broadcasting or risk becoming dinosaurs when universal WiFi becomes available.
"They’ve lost the next generation as they migrated to their mobile devices and the Internet. So what does that say? Well, when they are not fighting Arbitron’s People Meter or when they stubbornly try to sell HD radio as the next big thing, they make excuses." More @ Inside Music Media via R.A.I.N.