Music Marketing

(What If God Was) To Sign With Time Life?

If Paul McCartney can sign with Starbucks, then…

Soul rocker Joan Osborne has inked with direct marketer Time Life for a new studio album due May 22nd.  "Breakfast In Bed" is an homage to the great Soul and R&B songs of the late 60’s and early 70’sJoanosborne and contains of cover songs as well as originals written by Osborne in a style faithful to the classics. Osborne, whose hit "(What If God Was) One Of Us" propelled her to the top of the charts in 1995 selling 5 million copies worldwide and garnering 6 Grammy nominations.

Time Life will combine its direct marketing muscle with a traditional retail. "To have the opportunity to advertise on television and sell directly to Joan’s fan base is a luxury that rarely happens when dealing with traditional record labels,"  says Osborne¹s manager, David Sonenberg of DAS Communications Ltd.

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