Digital Music

eMusic Study Claims Service Is Good For Indie Music

Hypebot has led the charge in criticism of eMusic and how its low pricing can hurt indie labels and musicians. (read our exclusive 6 part eMusic series) The company’s rebuttle has always been that it’s strategy leads to music discovery and thus more
sales for indie music. Now they’ve released their own study to prove it.

In a survey of 4,000 of active U.S. subscribers, eMusic found that 61% buy music from the website that they would not have otherwise purchased. 62% said they purchase more than 10 additional songs per month than Emusic_2before they joined and 84% felt they discovered music they would not otherwise. 44% of subscribers believe they download less music from major labels now that they are in the eMusic fold.

eMusic says the report bolsters its claim that it is helping independent labels gain market share by selling albums and songs that wouldn’t have sold otherwise. This echoes a recent analysis of Nielsen SoundScan data showing that independent label digital album sales increased by 42% from 2005 to 2007 year to date.

(press release)

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  1. I fall in with their research. Over the years I’ve upped my subscriptions from a basic plan, to a full plan, to the top annual plan. I consume and experiment with far more purchases because it’s inexpensive AND gives me a good central repository for mp3’s. The other good thing about eMusic is that you can re-download something you’ve aready purchased for free if you’ve already downloaded it, so there’s little danger in having a hard-drive crash wipe out a music collection.

  2. I’ve purchased hundreds of albums and tracks from eMusic that I probably would not have otherwise. The price encourages taking risks with artists that I do not know as well. I also end up getting music in genres that I would not have explored so much before.

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