iTunes Inches Towards Variable Pricing With “Next Big Thing”
Maybe it was because of pressure from the labels or perhaps its competition on the way from Amazin and 
others, but yesterday iTunes launched "Next Big Thing" offering full album downloads priced at $5.99 and $6.99 of 40 developing artists.
Brandi Carlisle, The Bird & The Bee and The Greencards are among the new artists getting this special price push. With EMI premium DRM free tracks prices above iTune’s sacred 99 cent track/$9.99 full album prices and "Next Big Thing "priced far below plus some specially priced bundles for sale, Steve Jobs is inching towards the variable pricing that labels are smartly demanding and he had promised to fight.
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apple has always had the ability to sell albums at variable prices. The labels wanted to raise prices of pop albums, not drop prices of any albums. See the http://roughlydrafted.com article on Universal iTunes contract.