100 Free & Affordable High & Low Tech Music Promotion Tips – Part 8
71. Hire or befriend a geek who will help you keep up on new technologies and internet promo opportunities.
72. Partner with an appropriate charity. Build good will and get more free media. Maybe it’s a small % or maybe it’s auctioning off or selling the seats on stage or tickets to the sound check.
73. Consider Craigslist, Ebay and StubHub as promotional tools…Try selling tickets and other stuff there.
74. Musicians want to be actors and actors and athletes want to be musicians. Think about how you can cross promote so everyone wins.
75. Always make available a hi-resolution color photo available for easy download and you’ll get much better placement in print Sunday editions and calendar sections.
76.Some fans travel so try cross–promoting with another show (by the same band or just a similar band) in another city 50 or 100 miles away.
77. Create a special “Insider” email list for pre-announcements and include key media and tastemakers who love to know things first…and like to tell others.
78. If the artist will agree to do a meet and greet after show make sure that it’s advertised. Fans always want a chance to meet the musicians.
79. Consider offering a student discount or senior discount.
80. List all your tour dates online at pollstar.com, celebrityaccess.com, musictoday.com, livenation.com and elsewhere. You never know where people will go looking for a show.