An analysis of combined data from the Bridge Ratings data and the US Census Bureau showed that despite the popular belief that fewer people are buying music; there is actually up-tick in the number of music fans. Its just that they are each spending a whole lot less.
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The solution to falling music sales? Actively engage the growing number of music consumers and give them compelling reasons to each spend more money. In retail its called upselling. "Would you like fries with your burger, sir?" I doubt Rrngles are the answer, but you get the idea.