Music Buyer 2.0 – More Of Them But They Each Spend A Lot Less

An analysis of combined data from the Bridge Ratings data and the US Census Bureau showed that despite the popular belief that fewer people are buying music; there is actually up-tick in the number of music fans.  Its just that they are each spending a whole lot less.



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The solution to falling music sales? Actively engage the growing number of music consumers and give them compelling reasons to each spend more money.  In retail its called upselling. "Would you like fries with your burger, sir?"  I doubt Rrngles are the answer, but you get the idea.

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1 Comment

  1. I think they should add more value to what they’re selling. I’m not a big Depeche Mode fan, but I recently saw a free DVD packaged with their greatest hits CD for about $13/14. That’s more than fair, and I bought it! Right now, though, I refuse to pay more than $10 for a CD those days of paying $14.99+ for a basic CD are long gone!

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