Quotable: “The Future Isn’t Mass Market…”

"…The future isn’t mass market.  The future is a zillion scenes.  The majors haven’t wanted to play in this world, and entrepreneurs have moved in, who don’t want to sell out to the majors.  It’s about your local scene, your online scene.  Nurtured.  Expanded slowly as opposed to jammed down the public’s throat. This is the opposite of major label culture.  The opposite of what Lyor, Jimmy and Clive do.  They create a storm and the public pays attention.  But now the public is not paying attention, and if they do…" Bob Lefsetz

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