Nokia Predicts The Future Of Entertainment – Part 1
Nokia, whose ambitions seem to include a strong presence on the net and all new media, as well as via mobile, has surveyed 9000 trend-setters globally for a study designed to predict the future of music and entertainment. Based on the study, Nokia is predicting that by 2012, 25% of all entertainment will be "Circular" – both created and consumed within peer communities.
This first video offers an overview of the project. Four more vids will be posted in the coming days focusing on music (Wednesday), blogging, mobile , and wikis.
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Great post. I’ve been throwing my “Future of Music and Entertainment” predictions around the office for a while now (as well as reading your blog), so this video is directly on point. While I applaud Nokia for the idea of a viral advertisement that actually has some substance, it’s still just intellectual viral promotion for their phones (with terrible microphones). The conclusion that our society is moving toward a completely communist entertainment consumption model is pretty convenient for a company selling mobile phones that double as video cameras. I will agree that user based content will become more and more prevalent and that content will made more efficiently and in greater amounts than ever. But, there has to be “a talented 10th” of content producers. The “Cool Guys” (and Gals) who’s content will rise to the top. These are the 360 artists, who’ll entertain us in a variety ways. We’ll sing their songs, wear their clothes, watch them on our mobile devices, in our homes, and even in their sporting games. Your Tiger Woods, Jay Z, Lebron James, Madonnas etc of this era. Their content will be “the coolest” to that coveted young male demographic and there must be effective ways that we can discover new content and decide what content will rise to the top. It will be much easier/more prevalent to hear the opinions or shower singing of the guy next door, but the future of Entertainment has to lie in systems that the support access and delivery of premium content, not merely collaborative content.
However, I do wish more guys cut from their cloth were involved in the music industry. The two “panelists” are clearly smart, forward thinkers who are thinking about the state of affairs the right way. I dont know how guys like this remain to stay hidden from Doug Morris.. unless, that is he’s not really looking 😉
Interesting and thoughtful comment. You’re right, it is easy to dismiss this kind of stuff as mumbo jumbo but I’m glad someone is doing this kind of thinking.
And even these guys – with their own agenda – predict that only 25% of entertainment will be circular. I believe there will always some mega-stars (perhaps more driven by TV and ads), one hit wonders (a catchy song spread virally) and niches (larger and more self-contained than before).
I disagree with the above posts. I find the findings to be completely self serving a mobile phone manufacturer, the data flimsy and the presentation boring and shoddy. Basically I see this as a pitch for consumption of a brand that ignores copyright convention and bereft of original data.
I agree with Marvin, these clips don’t tackle any of the core issues. It’s hardly a ground breaking insight to hear that we’re hearing towards a ‘circular’ consumption model for entertainment. More importantly guys, how will this pan out for copyrights? I mean, surely the current DRM strategy that Nokia continues to pursue goes against everything these guys are saying?! And this isn’t going to change anytime soon. Waiting only leaves the gate open for others.
To also talk about collaborative content creation is again no major insight. Please, this is going on now and it’s all over the place, we all know that surely? Once again it ignores and simply side steps the issues of copyright control.
This could indeed be seen as a self-serving brand exercise. I do applaud them for showing us the fruits of their labour though. What I’d like to see is how Nokia will implement these findings. We know this isn’t going to happen anytime soon with music with the recent announcements.
One more thing, for any of this to happen is Symbian the platform to make it work? I don’t think so, all these ‘young kids’ they talk about are busy making their own scripts in Linux environments so perhaps this is something else Nokia needs to consider? How about a Bit Torrent client for Symbian for a start?
One saving grace for Nokia will be the ability to deliver on ‘context’. I didn’t hear these guys mention that at all.