MySpace Opens Platform. Good News For Music Marketing.
MySpace’s new development platform has gone live and allows full monetization for developers.
What does all this mean for music fans and marketers?
Lots of great new applications. And because its based on Google’s OpenSocial platform, very soon you’ll be able to update your MySpace pages instantly when you update your website, Friendster page and all kinds of toehr social networking sites. (FYI – Facebook is not playing nice with this "open" idea.)
According to PaidContent:
- Developers can monetize their canvas page (the page where users add these apps to their profiles) and keep all of the revenue
- Developers can use any form of online monetization: ads, sponsorships, product sales, etc.
- MySpace will add in its “HyperTargeting” and “SelfServe” ad products over time.
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Now it is up to the developers to make some tools and applications that will be of use to musicians, promoters and marketers. The problem with the Facebook Platform is that you have to sift through the weeds to find the berries and even then the berries aren’t always that tasty.
The developers that push to help musicians on Myspace can also be powerful enough to start their own distribution network and the successful apps can turn a hefty profit if they do it right and act quickly. (Hopefully they keep the indie musician in mind when they are working on their monetization efforts.)