Monday’s Music 2.0 Briefing: R.I.P. HARP, Pepsi Amazon Flack, Thumplay’s $18M & Much More

R.I.P. – Another music magazine HARP is reportedly going out of business due to declining as revenue. As one blogger wrote, "Another log on the Pitchfork fire". No Depression and Resonance each announced they would end publication just a month or so ago.

> Pepsi is catching flack from its largest retailers Target and Wal-Mart for teaming with Amazon – who does not even carry Pepsi product – for a massive mp3 giveaway program. (FT) Maybe if Target and Wal-Mart had credible mp3 stores….

> Mobile content retailer Thumbplay has grabbed another $18 million in 5th round funding. (moco)

> Sheryl Crow is joining Fleetwood Mac. (AOL) Why do I find this sad from every angle?

> Chinese video sharing site Youku has teamed with MySpace to try to become the YouTube of China.  (Reuters)

> Kazaa downloads cost one poor fella $750 per song. (ars)

> Non-techies have yet to embrace music via the web. (WSJ)