Music Marketing

Net Radio + Social Networking = Powerful Marketing

  • Generic_headphone_computer
    A new Arbitron and Edision Media Research study shows that weekly US online radio listenership has grown to 33 million for those 12+
  • Among web listeners, 63% have their own social networking page compared to 24% of the general 12+ population
  • Reflecting just how much net radio is listened to in the office, they ranked Linked-In #2 at 24% just under MySpace’s 28%

A cost-effective new release campaign can now bypass traditional media entirely and focus  on web radio, social networks and proven to be effective music blogs.

Bruce Houghton on 03/18/2008 in Music Marketing | Permalink | Comments (0)
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