IDJ, J. Dupree & Body Spray Form Label
DOES MUSIC MAKE THE BRAND OR THE BRAND MAKE THE MUSIC?
Island Def Jam and Procter & Gamble’s TAG men’s body spray have formed a new hip-hop record label, TAG Records to be led Jermaine Dupri. TAG Record’s first artist will be announced in May.
In addition to an album release, the TAG Brand will showcase TAG Record’s artist and Jermaine Dupri across various TAG brand advertising and marketing initiatives throughout 2008. The partnership was brokered by the New York based ACME Brand Content Company. (press release)
VIDEO AFTER THE JUMP.
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Getting new artists involved in shilling Tag body spray, right off the bat, is bad for artists and music.
I feel bad for anyone duped into signing with TAG records. Island/Def Jam will make all the money from the deal, and the artist will lose any credibility they might have had.
But, this isn’t about grooming artists for sustained success. This is about Jermaine Dupri getting a boat load of money to promote another throw away, fast-food rapper.
I am B. Brown of Bar-Red Ent. Grp. (BREG) and I am interested in presenting a male hip-hop duo by the name of Fam Famil, Lady X (Female Rap Solo), Young P.I. (Male Rap Solo) & Jay L (Male R&B Solo) to Tag Records. Please advise me on the process for presenting artists to Tag Records. I can be contacted at 770.912.8065 or bregbrown@hotmail.com. Thank you for your time and consideration!