Study Says Only 40% Digital Music By 2012
Digital sales of music represented 10% of the total worldwide music market in ’07 up from 6% in ’06, according to In-Stat. By 2012, digital music sales will represent 40% of all music purchased worldwide.
Factors contributing to this growth include the global expansion of broadband, demand for single-track downloads and market growth in mobile downloads to mobile handsets in markets beyond Japan wear over-the-air already dominates. Recent research by In-Stat found the following:
- Sales for online digital music reached $3.05 billion in 2007, up 48% from 2006.
- Revenue for worldwide full track mobile downloads will reach approximately $4.2 billion by 2012.
- Most who accessed online video (72.3%) in 2007 did not pay for the video they saw
40% by 2008 worldwide seems like slow growth to me and others have predicted more aggressive numbers.
What do you predict?
Digital music sales have been well over 40% for a couple of decades. CDs are digital.