80% Ignore Professional Music Reviews

Need more proof that viral marketing is time better spent than wooing your local music reviewer?  A new Trust Index Survey from e-commerce consultancy Avail Intelligence says that:Reporter_cartoon

  • 8 out of 10 music fans are turning away from professional reviews and going online for music recommendations
  • 40% turn to online recommendations or social networking sites such as Facebook and iLike
  • 41% were guided by friends, family and other shoppers

Handle your buzz machine right and reporters will be calling you asking for tickets.

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  1. the source for this survey is way biased…they stand to make more $ if everyone believes their findings

  2. For recommendations? Sure, ask your friends. For good, entertaining writing? Pick up a newspaper. I don’t see the problem. Music critics do what they do to entertain and enlighten — and even enrage. Their job is not to provide consumer reports (or at least that’s what I like to think).

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