CD Baby Meets The Four Hour Work Week
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VIDEO: Popular lifestyle designer and author of the best selling Four Hour Work Week, Tim Ferriss and CD Baby founder Derek Sivers sat down at the San Francisco Music & Tech Summit earlier this year and shared lifestyle 2.0 philosophies and concepts that could apply to any any forward thinking music entrepreneur.
A few highlights:
- Testing asssumptions vs. cheating

- PR and reaching out to unreachables
- Micro-testing: From 4-Hour WW to Trent Reznor
- Personal outsourcing for creatives
- Filling the void
- Creating meaning outside of the in box and office
WATCH THE VIDEO:
Derek Sivers built a strong company on a great idea which he executed exceedingly well. He has aspired to working a 4-hour workweek, and has come remarkably close.
I’m a firm believer that all problems yield to effort, and effort – in most cases – requires time. For a business to thrive it needs time, attention, and lots of effort. For that reason I’m a firm believer in a 40 hour workweek, or, if needed, 50 or 60.
Balance is extremely important in life. So are the mission, camaraderie, intellectual challenges, and fulfillment you get from spending time with a group of colleagues working toward the same goal.
When you love what you do, you happily put in the hours required. That’s how I approach my responsibility to the CD Baby team.
Tony van Veen