In the conclusion of Ethan Bauley's conversation with Tunecore
CEO Jeff Price, they talk about trending reports, how Tunecore chooses partners and the democratization of the music industry
Read Part 1, Part 2 and Part 3 of this exclusive interview.
Ethan: How do you guys go about expanding your syndication partners?
Jeff: The stores that we currently deliver to (at least in the United States) represent 99.9% of all music sales. It’s the iTune Music Store [including international iTMS], Napster, Rhapsody, eMusic, Amazon, MP3, lala, Amie Street, etc. That said, we have a rigorous criteria set which does limit the number of stores that we distribute to.
I think the list is only 14 or 15 outlets long, but this is done very consciously. The fact [that we don't work with every possible store] has been used against me by potential competitors and on conference panels. The thing is, TuneCore doesn't take any revenue off the backend [sales], so a huge syndication list is not my goal. I’m not desperate to shove music into every stupid crappy store that exists on the planet in hopes that I can generate half a penny in the future. That process is usually to the detriment of the musician because his or her music gets wrongly labeled, wrongly displayed, royalties aren't paid appropriately, and so forth.
We have criteria that follows from the demands of our customers and the strength of our business. Take quantity/volume for example. There’s more music released on TuneCore in one day then there is on any major record label over the course of a year. There’s between 150-300 titles released every day through TuneCore. It's nuts. n any three day period...