Ian Rogers On The New Music Business Equation

At the recent Grammy Northwest Music Tech Summit Topspin Media‘s Ian Rogers‘ keynote took the audience through territory familiar to Hypebot readers: 1) for most artists the old model is dead. 2) in a fractured media landscape the definition of what is a hit and how to get one has changed 3) the relationship between the artist and fan is what matters 4) a new musical middle class is emerging.

But Rogers’ presented it all more clearly than I’ve ever read anywhere including here on Hypebot. A few of my favorite quotes:

• "The physics of the media space have changed and you shouldn’t expect the winners or even the definition of winning to stay constant."
• "As Chuck D said at MIDEM last year, ‘There is nothing wrong with the music business, there is a problem with the CD business.”
• "The only perspectives that matter, that of the artist and the fan."
• "Artists – do a 360 deal with yourself"
• "In conversations going forward, let’s talk about profitability for artists.

Sometimes I write these Cliff Note versions of speeches so you don’t have to wade throught the whole presentation. This time I wrote it hoping that you’ll find it interesting enough to click here and read the rest.