Alex Branson Joins INgrooves As SVP International

Digital distributor INgrooves has named Alex Branson as Senior Vice President, International based in London. He is charged with managing both retailer and label relations.

Branson joins INgrooves from RoyaltyShare, where he served as a consultant during the transition period after they acquired the assets of Broad Street Digital, where Branson served as Vice President. 

“We’re thrilled to have an executive of Alex’s caliber join us at INgrooves,” commented McDaniels.  “Alex’s proven track record internationally will be an asset to our artists and partners as we continue to expand our distribution activities in UK and the rest of the world.”

“In my opinion INgrooves is truly able to offer a complete solution to those creative businesses wishing to maximize their exploitation opportunities,” said Branson.  “At the heart of INgrooves is a robust asset delivery and data management engine, which has enabled them to focus on the more important aspects of the distribution process.  I very much look forward to adding an international slant to this well structured and experienced company.”